It's appropriate in that it makes sense for the northern stronghold of Winterfell to have snow on it and the Game of Thrones season three premiere is almost here, not that we're anywhere near the holidays right now.
On the other hand, who am I to tell anyone when they can and can't build gingerbread houses? Have at it I guess. I especially like the direwolf made of…um…is that Play-Doh?