Dr. Dre & HP plan new ‘digital music ecosystem’

[fearless31666]

A new alliance between Dr. Dre, Jimmy Iovine and Hewlett-Packard aims to save digital music. The goal is to lift the sound quality of the too-often tinny tunes squeaking out of our ear buds, and it’s an ambitious plan nonetheless. HP will release premium-priced laptops, headsets, and software featuring the “Beats by Dr. Dre” brand sometime this fall, music industry sources with knowledge of the offering told CNET News.

In an interview last week, Iovine declined to discuss HP or any other company that may be involved. He confirmed, however, that he and Dr. Dre are part of a plan to reconstruct the entire “digital music ecosystem” from the sound file to the computer and culminating with high-end headsets.

For HP, the partnership with Dr. Dre is part of a recent marketing trend that has seen the company cozy up to celebrities.

“HP is working to be more visible with influencers and they’ve been tying themselves to celebrities,” said Shim, who cited the collaboration between HP and fashion designer Vivienne Tam on a mini notebook that debuted in September 2008. “In this case, HP was able to charge a premium for a low-end product. This is unique for the PC industry. It’s consistent with their marketing strategy.”

It’s not tough to see how HP and Dr. Dre can help one another. HP will lend the “Beats by Dr. Dre” credibility among hard-core sound enthusiasts. In exchange, Dre, who has produced hit albums for Snoop Dogg, Eminem, and 50 Cent, transfers to HP laptops some of his street cred with a younger generation of music fans and computer buyers. Who can argue that Iovine and Dr. Dre don’t know high quality sound?

For the music industry, promoting better-sounding tunes is a means to have greater say in how digital music is packaged and sold. (www.Detox-DrDre.com)

Source: http://www.aftermathmusic.com/blog/?p=590

[B.A.D.]

that sounds amazing!!

[macdaddy019967]

fuckin dr dre instead of finishing his album he is doing this shit